A personal brand isn’t just reserved for celebrities, influencers, and bigwigs. As our interactions with people around the globe become increasingly more social, it’s essential that we spend some time on our own branding. Your personal brand is important because it tells people about your unique characteristics and what it is that you can do for them. You’re not just your title, so set yourself apart from the crowd. Here are a few reasons why it’s important to consider.
Branding Builds Trust
Gone are the days of opening up a phone book and searching through the Yellow Pages to find your various service providers. In today’s world, we want to work with or hire someone we know, like, and trust, or with someone who is well-known, liked, and trusted. To build trust, we’ve got to build our brand. Building trust and credibility takes time, just like building your brand.When people know and trust you, they’re comfortable working with you, and thus more apt to buy your products or services.
The Real You
On social media, everybody loves people who are ‘real.’ They’re not into the sales talk or corporate image. Branding tells people not just what you do but what you stand for (and possibly why), which is even more important. Your brand vision, the impression you make, and how you make them feel is what stays in people’s minds, not the specific goods that you offer. Establish the person you are and the person you want to become. Remember, this is modifiable and you’ll continue to evolve as time passes, so be authentic.
You and I respond emotionally to brands, much more so than to products or benefits. When you’re well-branded, you have a name in your industry. You’re seen as a key player, which raises your value in your targeted audience’s eyes. This also means you can charge more for your services. Whether you’re selling products or services or just establishing an online presence, it’s important we distinguish ourselves from the competition.
Establishing your personal brand helps you beat the competition by showing the unique things that you offer. Better known as your USP – Unique Selling Proposition. The competition may win in other areas, but they can’t compete with your unique natural qualities. Branding helps you carve out your own special niche in the marketplace. Ask yourself this, “Could Maggie say the same thing about herself?” Let’s hope not.
A brand is an intangible asset. Your reputation is an intangible asset. Your personal brand is your reputation. Branding puts you in control of your image and helps you manage your reputation. Whether you realize it or not, you do in fact have a personal brand. Are you in control of it? Find out. See where you rank when people Google you via Brand Yourself.
Create a Stir
Successful branding creates a stir (think stirring the pot). If you’re active on any social network, you’re on the right track. Post useful items that other people want to Like, Share, ReTweet, or +1. Once you’ve created your profile, your brand will build upon itself if you’re actively maintaining it and engaging your readers. Branding can have a snowball effect if you do it right.
Job security is almost non-existent today, so having an established personal brand can protect you in times of economic downturn. Regardless if you’re working in a Fortune 500 company or a startup with 10 people, you’re still a business of one. And, just like a company of many, your branding is what keeps you alive. If you’re freelancing, maintaining your brand is critical to your survival.
How do you get started building your own brand? A good place to start is to look at other successful personal brands in your industry. Follow them on social media or check out their websites. What sets them apart? What’s their brand message? How do you feel about them? Also, check out 10 Ways to Build your Personal Brand…Today.