One of my favorite phrases is, “Shout from the rooftops,” to anyone who will listen. Blogging allows us to showcase our skills and talents as it relates to our business of one from the proverbial rooftops, but on a much grander scale. But is it right for you? Consider these reasons as you ponder to blog or not to blog.
- Trust. Why do we brand? To be recognized, known, and established, of course. In doing so, we create trust with our clients, customers, fans, and followers. We like buying from other people we know and trust. Consistency – content, design, formatting, your picture – across your social media platforms and within your blog helps in building trust.
- Social and information exchange. Using Facebook, LinkedIn, Twitter, (and any other networks choose), you’re going to create interactions amongst your readers if you’re active. Blogging is just another social medium to help you in building your personal brand. Use it for sharing useful information, showcasing your expertise, networking, and building your reputation within the blogosphere and beyond. Note: don’t “hmm” and “ha” and take five years to start like I did.
- Curriculum Vitae. AKA your resume. Much like you, your blog – we hope – is continuously evolving on a monthly, weekly, or even daily basis. A portfolio of sorts if you will. Be it in design, photography, writing, or ranting, you’re amassing a collection of your finest work. Show it off to the world.
- Stay relevant. You can’t brand yourself an expert without showing us what you’ve got. Blogging, at least in my experience, requires research, reading, and staying current with the latest in technology and trends. Read, read, read, write, read, read, read. You might just be surprised at how much information you take in as your build your brand and your blog.
- Regulation. There is an enormous amount of information available at our fingertips today. The good, the bad, and the ugly – true or not, it’s all there, waiting to be read by anyone that’s ready and willing to absorb the info. Creating a blog puts another layer in place for you to manage your reputation. You control the input and the output. LINK
- Storytelling. Facts don’t sell. Stories do. A compelling story further builds upon your brand and reputation because it allows your readers to relate to you. Share yours with us and the world to the extent you’re comfortable – if it’s inline with your objective.
What’s in a Name?
Everything. Did you know Sergey Brin and Larry Page almost named Google BackRub? If your intention is to sell products or services, ideally, the name should be catchy, memorable, and – hopefully – give some explanation as to what your product or service does. Ahem, Bluetooth, really? But I digress…
Since we’re talking about you, a business of one, this isn’t nearly as crucial for you as you name your blog. If your own name is actually available as a URL, congratulations – I applaud you, as you’re likely in the minority on this one. I know I was. For obvious reasons, your name as your blog promotes you and your brand.
If your name isn’t available, you have yet another chance to demonstrate your creativity. Use play-on words, puns, or something that rhymes or is catchy – your imagination (and availability of the domain) is your only limitation.
Quality Content – What is it?
We all want to read something that is: interesting, useful, comedic, revenue generating, or educational in the sense that it’ll eventually benefit us in some way. A sweeping generalization, yes, but going with it for the sake of argument. When you go on an interview, are you answering questions for you or the hiring manager? (Hopefully you said the hiring manager here) Similar story for blogging. When you blog, write for your readers not for yourself. Write something that will be read, shared, linked, liked, and retweeted. Readers today are in control of the content they read – not you.
Post useful tips, life-changing hacks, things we didn’t know but can’t live without, or answering simple questions we didn’t know we had. Ask questions, encourage banter, and get a stimulating conversation going. The key is to keep a thread active so long as people are appropriate.
Be true to your authentic self. Not everyone will agree with what you’re saying, and that’s OK! Life would be quite boring if this were the case. Develop your voice and maintain it as you share your thoughts and expertise with us.