Creating a Branded Resume – Set Yourself Apart

Creating a branded resume makes your job search much easier. It’s a resume that clearly distinguishes you from others and sells hiring managers on your unique qualities. Today, it’s not a matter of ‘Why should I hire you,’ but ‘Why should I hire you instead of all these other people?’ Your branded resume should tell would-be employers just that.

"Every exit is an entry somwhere", branded resume

Laser Targeting

First things first. Who are you targeting and how well do you know them? Creating a branded resume that speaks directly to the hiring manager and their needs is what gets your foot in the door. Immerse yourself in the industry and identify the specific headaches employers are looking to alleviate. In your branded resume, use industry-specific jargon and terminology so that you’re speaking their language. Research job listings and companies to get ideas. If possible, talk to someone in the industry to get advice. Bonus: hone in on redundant words in job descriptions. Copy and paste job posts into Wordle for further insight into key words and see which of them are more prominent than others. Include these in your resume.

Play to Your Strengths

Your natural strengths are the things you can do without even trying. They come through not so much in your hard skills, but in your soft skills. These are things like your ability to think on your feet, communicate, collaborate, and innovate. Dig deep – look at your personality, work experience, and those soft, value-added skills money just can’t buy in order to discover these natural strengths. Be sure to convey these on your branded resume.

Become a Hiring Manager

Look at your resume from the point of view of a hiring manager. “Why should I hire you?” Does it clearly tell them what benefits you’re going to bring to their company? Does it spell out loud and clear the value you bring that others lack? Branding is about more than just logos and design. Good branding shows your unique contribution.

Value Proposition

Create your own unique value proposition. This is one sentence that says in as few words as possible exactly what benefits you bring (see Brand Boost). Trim any words or phrases that don’t specifically explain these benefits. Your value proposition should be clear on your branded resume from start to finish.

Provide Evidence

Make bold claims about what you can do and then use your resume’s sections to back them up. Your job experience and educational background sections shouldn’t just be laundry lists of job responsibilities. Captivate your reader. Your resume should include detailed facts and figures that emphasize the results you’ve achieved. To a hiring manager, this translates to the results you’ll bring to the company. Spend some time brainstorming your past achievements, focusing on how you’ve helped employers, customers, coworkers, and clients.

Quick and Focused

Cut the fat. Trim your resume of anything that doesn’t contribute to branding you. It should be simple and easy to read. The most important bits should be at the top and the left-hand side because these are the areas where the eye naturally falls. Secret: Objective section is a thing of the past – skip it.

When you’re writing your resume, remember that it will provide talking points for your interview. Include all of the success stories that you’d like to tell the hiring manager. Make sure that everything contributes to creating the personal brand that is You.

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