You know that you need a strong personal brand to succeed today, but how do you go about establishing one? Personal branding is a long-term strategy that pays off down the road, but you have to start somewhere. You’ve come to the right place. Here are 8 ideas on how to creatively set yourself apart from the crowd and brand yourself.
Writing a blog is the absolute best way to brand yourself online. It allows you to share your expertise, show your personality, and get your fans involved. These are all essentials for branding yourself and a blog lets you kill all of those birds with one stone.
Signature Words and Phrases
Sit down and try to write a short sentence or simple phrase that communicates to people exactly what you do and how you benefit them. This is what’s known in the marketing world as a ‘tagline.’ For example, if you’re an SEO expert, you might write something like, ‘I get you found online.’ It serves both purposes – telling what you do and emphasizing benefits.
Your Brand Photo
Like a logo, a brand photo instantly identifies you. It also gives people a good first impression, which might be the only one they get. Be sure you’re properly groomed and smiling if you want to brand yourself as warm and friendly. Be consistent with your image, using it everywhere you go. You might consider making a few different versions; for example, a more professional suit or business attire for LinkedIn and something more relaxed for Facebook.
Regular Events that You Run
Get involved and start hosting regular events. Events show people that you’re passionate about what you do and it’s a great way to get them involved directly in your brand. Events are also a wonderful way to network. Online you can do podcasts and webinars. Both are inexpensive options that offer global reach. If you’re looking to build out locally, check out Meetup and become an organizer (looks great on your resume as well!).
Speak in Front of Groups
Look around for opportunities to speak in front of groups. When you’re a recognized speaker, you boost your credibility and are viewed as an expert in your field. Like hosting events, it also gives you a chance to network. If you’re not a great public speaker or become petrified at the mere thought of doing it, don’t worry; a little practice will turn you into a confident speaker quickly. Check out H324 with Peter Khoury (by the way, I found him on Meetup).
Offer coaching and mentoring, even if you don’t get paid well for it. This adds immensely to peoples’ perception of you as an expert. If you can teach others about your subject matter, this shows that you really know your stuff. Bonus: it’s an incredible feeling watching others successfully implement the knowledge they’ve learned from you.
Create an Infographic
Infographics are all the rage now and you can create one that’s all about you. Your own personal brand infographic is like a visual resume. There are online tools that you can use to create your own infographic cheaply and easily. Learn how with Pamela Vaughan’s How to Create an Infographic in an Hour or Less.
A Compelling Story
People love a good story and it’s an important component to your branding. For example, you’re a city kid who grew up poor and then discovered Internet Marketing. Or, you’re a stay-at-home mom who does freelance writing. A unique story about how you got here makes your brand more memorable and helps you to stand out. Just remember to not stray from your true, authentic self.
The purpose of all of your branding efforts is to set yourself apart from everybody else. Use these methods to brand yourself and show us how you’re different and the unique value you bring to what you do. Branding really takes off when your personal passion comes through, so let it shine.